NASCAR Nationwide Series TV ratings continue downward trend at Dover

Carl Edwards takes the checkered flag and win the NASCAR Nationwide Series OneMain Financial 200 at Dover International Speedway.

NNSracing.com

NASCAR Nationwide Series television ratings have seen a downward turn in the second half of the season, with the OneMain Financial 200 at Dover International Speedway on Oct. 1 the ninth race in a row to see ratings even or lower than its 2010 version.

ESPN2’s live telecast of the Dover race earned a 1.1 household coverage rating, averaging 1,443,000 viewers. The 2010 race earned a 1.2 rating.

The figures were released by ESPN, based on Nielsen Company figures.

The Chicago race on Sept. 17 was not included in the spiral because it was a new race for 2011.

2011 Nationwide Series Television Ratings

Race 2011 2010 % Change Network
Daytona 1 2.4 3.2 -25 ESPN2
Phoenix 1 1.5 1.0 +50 ESPN2
Las Vegas 2.2 1.8 +22.2 ABC
Bristol 1 1.5 1.6 -6.3 ESPN/ABC
California 1.6 N/A N/A ESPN
Texas 1 1.1 N/A N/A ESPN2
Talladega 2.1 1.3 +61.5 ESPN2
Nashville 1 1.5 1.1 +36.4 ESPN
Richmond 1 1.1 1.1 N/A Speed
Darlington 1.0 1.1 -9.1 ESPN2
Dover 1 1.5 1.3 +15.4 ESPN2
Iowa 1 1.6 N/A N/A ABC
Charlotte 1 1.6 1.3 +23.1 ABC
Chicago 1 1.4 N/A N/A ESPN
Michigan 1.5 1.2 N/A ABC/ESPN
Road America 1.2 1.1 9.1 ESPN/ESPN2
Daytona 2 1.6 1.9 -15.8 ESPN
Kentucky 1.2 1.4 -14.3 ESPN
New Hampshire 1.6 1.2 +33.3 ESPN
Nashville 2 1.2 1.3 -7.7 ESPN/ESPN2
Indianapolis 1.5 1.7 -11.8 ESPN
Iowa 2 1.2 1.4 -14.3 ESPN2
Watkins Glen 1.5 1.5 0 ESPN
Montreal 1.5 1.7 -11.8 ESPN/ESPN2
Bristol 2 1.1 1.6 -31.2 ESPN
Atlanta 1.4 1.4 0 ESPN2
Richmond 2 1.2 1.2 0 ESPN2
Chicago 2 1.1 N/A N/A ESPN2
Dover 2 1.1 1.2 -8.3 ESPN2

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