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Iowa Nationwide Series race earns fourth-highest rating of 2011

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Iowa Speedway

NNSracing.com

The Iowa John Deere Dealers 250 NASCAR Nationwide Series race at Iowa Speedway on May 22 earned a final final national rating of 1.6.

Since this was a new race, there was no comparable race from 2010. The Iowa ratings were tired for the fourth-highest ratings this season.

The race, broadcast on ABC, averaged 2,548,000 viewers, according to the Nielsen Company.

2011 Nationwide Series Television Ratings

Race 2011 2010 % Change Network
Daytona 1 2.4 3.2 -25 ESPN2
Phoenix 1 1.5 1.0 +50 ESPN2
Las Vegas 2.2 1.8 +22.2 ABC
Bristol 1 1.5 1.6 -6.3 ESPN/ABC
California 1.6 N/A N/A ESPN
Texas 1 1.1 N/A N/A ESPN2
Talladega 2.1 1.3 +61.5 ESPN2
Nashville 1 1.5 1.1 +36.4 ESPN
Richmond 1 1.1 1.1 N/A Speed
Darlington 1.0 1.1 -9.1 ESPN2
Dover 1 1.5 1.3 +15.4 ESPN2
Iowa 1 1.6 N/A N/A ABC

                                                                                                                                                                                                               

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