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Kenny Wallace, Jay Robinson Racing land Federated sponsorship

By Lee Montgomery
lee.montgomery@nnsracing.com

NASCAR Nationwide Series driver Kenny Wallace has landed an eight-race sponsorship deal with Jay Robinson Racing.

Federated Auto Parts will back Wallace and his JRR Chevrolet as primary sponsor in eight Nationwide races, as well as serving as an associate sponsor in the other 27 events.

"We are thrilled to have Kenny Wallace as the newest member of the Federated racing team," said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. "Coupled with our long-time sponsorship of Kenny Schrader, Federated is now involved with two of the most popular and personable drivers in NASCAR. We could not have two better people representing Federated than the two Kennys."

Federated will also sponsor Wallace's dirt-track efforts, backing him in over 50 of those races. Wallace will serve as an official spokesperson for Federated, and the company will become "Official Auto Parts Supplier" for the Kenny Wallace and Jay Robinson Racing teams.

"We are really looking forward to Kenny Wallace joining the Federated Auto Parts team," Bishop said. "I know our members and their customers will love getting to know Kenny as he is one of the most energetic drivers in NASCAR."