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After Daytona increase, ESPN's ratings dip for California race

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NNSracing.com

ESPN2's telecast of the Stater Bros. 300 NASCAR Nationwide Series race at Auto Club Speedway on Feb. 20 earned a final national household coverage rating of 1.7, down from the 1.9 rating for last year’s race that also aired on ESPN2, the network said Tuesday.

The 2010 telecast averaged 2,282,563 viewers and was seen in an average of 1,716,372 households.

After two races, ESPN said its Nationwide Series coverage is averaging a 2.5 rating, an increase of 19 percent over last year's 2.1 average for two races.