MONROE, N.C. (March 10, 2010) – Jay Robinson Racing and HotRodGrills jointly announced today that HotRodGrills will serve as the primary sponsor of the No. 28 Chevrolet driven by Kenny Wallace for the NASCAR Nationwide Series race Saturday March 20 at Bristol Motor Speedway.
Life size and professionally built by a major grill manufacturer, this die cast aluminum monster has all the conveniences of a traditional grill but looks a whole lot better sitting in your garage when it’s not getting revved up and ready for the family grillin track.
"We have been looking to team with driver Kenny Wallace and the No. 28 Chevy of Jay Robinson Racing, and when we put our focus together, with a start at Bristol, everything just came together great," said Ryan Bluestone, CEO of HotRodGrills. "In an announcement earlier this week on Twitter and Facebook, we immediately experienced the power of NASCAR, the brand of Kenny Wallace and the response that JRR can provide to our company through this partnership. Kenny has a great history on the half-mile concrete oval in Bristol and has notched many miles on the speedway, just like our die0cast aluminum and stainless steel HotRodGrills gives you the ultimate grilling experience and thousands of grilling miles.
"We are thrilled to kick things off in Bristol with JRR and Kenny Wallace. HRG looks forward to great success on and off the track as we move toward cultivating an even longer-standing relationship with the team."
"We are excited to head to Bristol with HotRodGrills on board as primary sponsor for the Scotts Turf Builder 300," team owner Jay Robinson said. "HotRodGrills is known by many race fans as a championship quality grill. Our team and crew use an HRG grill at the shop and the track and we will be grilling on one in the Bristol infield over the race weekend events."
"Bristol has always been exciting for me and a really successful track throughout my career," Wallace said. "It is always a pleasure to represent a well-respected company and a great product like HotRodGrills."
HotRodGrills will also be partnering with JRR and Kenny Wallace for the NNS event in Talladega in April. HRG will shortly announce a Kenny Wallace/JRR/HRG ultimate sweeps promo to be rewarded this year at Phoenix in November 2010.