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Press release: Rick Humphrey named ISC Managing Director of Business Operations

International Speedway Corporation

DAYTONA BEACH, Fla. – March 9, 2010 – International Speedway Corporation ("ISC") today announced it has named Rick Humphrey as Managing Director of Business Operations. Humphrey accepts the role from his most recent position as president of Talladega Superspeedway. W. Grant Lynch Jr., Chairman of Talladega Superspeedway and Vice President of Strategic Projects for ISC, will assume the responsibilities for day-to-day operation of the facility.

Humphrey, 41, is a 16-year veteran in the motorsports industry, serving most recently as president of Talladega Superspeedway since July 2007. As president, he worked closely with the facility’s more than 50 employees to secure, maintain and operate the 2.66-mile, 3,000-plus acre complex, and presided over a significant number of upgrades and enhancements to the legendary race track.

In his new role, Humphrey will be primarily responsible fordriving operational excellence across all ISC race tracks through benchmarking, innovation and best practice sharing. In addition, he will provide leadership for ISC’s Green initiatives. Humphrey will report to ISC Vice President of Business Operations, Joie Chitwood III.

"Rick brings a wealth of facility management, promotions and operations experience to ISC," said Chitwood. "We look forward to his contributions across the Company’s entire portfolio of premier racing facilities. We congratulate him on his new position and look forward to his continued success.

"In addition," Chitwood continued, "Talladega remains in very capable hands as Grant returns to oversee the day-to-day operations. We are fortunate to have executives of such high caliber assume new responsibilities within the organization to help the company continue to grow and succeed well into the future."

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySMnear Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its subsidiary, Stock-Car Montreal, Inc.

The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network; the Daytona 500 Experience®, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, and official attraction of NASCAR®; and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at