NNSracing.com
ESPN'2 telecast of the Bubba Burger 250 NASCAR Nationwide Series race at Richmond International Raceway last Friday earned a final national household coverage rating of 1.1, down from a 1.2 rating earned for last year's race.
The 2010 telecast averaged 1,357,449 viewers.
Of the seven comparable races from 2010 to last year, only one has shown an increase in ratings. Two stayed the same, while four have dropped.
| Race | 2010 | 2009 | % Change | Network |
| Daytona 1 | 3.2 | 2.4 | 33 | ESPN2 |
| Auto Club 1 | 1.7 | 1.9 | -10.5 | ESPN2 |
| Las Vegas | 2.1 | 2.1 | 0 | ESPN2 |
| Bristol 1 | 1.6 | 1.7 | -5.9 | ABC |
| Nashville 1 | 1.1 | 1.3 | -15.4 | ESPN |
| Phoenix | 1 | 1 | 0 | ESPN2 |
| Texas | 0.7 | 1.4 | N/A | ESPN2 |
| Talladega | 1.3 | N/A | N/A | ESPN2 |
| Richmond | 1.1 | 1.2 | -8.3 | ESPN2 |