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Against U.S. World Cup soccer match, New Hampshire Nationwide race garners 1.2 rating

NNSracing.com

ESPN’s telecast of the NASCAR Nationwide Series race at New Hampshire Motor Speedway on June 26, earned a final national household coverage rating of 1.2.

The live broadcast averaged 1,652,287 viewers, ESPN said.

The New Hampshire race was airing on cable for the first time since ESPN's return to NASCAR in 2007. It aired on ABC each of the past three years.

The race aired against the United States' World Cup soccer game. That match set a record as the most-watched FIFA World Cup game among households and viewers. The 2.5-hour match window averaged an 8.2 rating, 9,455,000 households, and 14,863,000 viewers, based on fast nationals.

Race 2010 2009 % Change Network
Daytona 1 3.2 2.4 33 ESPN2
Auto Club 1 1.7 1.9 -10.5 ESPN2
Las Vegas 2.1 2.1 0 ESPN2
Bristol 1 1.6 1.7 -5.9 ABC
Nashville 1 1.1 1.3 -15.4 ESPN
Phoenix 1.0 1.0 0 ESPN2
Texas 0.7 1.4 N/A ESPN2
Talladega 1.3 N/A N/A ESPN2
Richmond 1.1 1.2 -8.3 ESPN2
Darlington 1.1 1.1 0 ESPN2
Dover 1.3 1.6 -18.8 ABC
Charlotte 1.3 1.3 N/A ABC
Nashville 2 1.3 1.3 0 ESPN2
Kentucky 1.4 1.2 16 ESPN
Road America 1.1 N/A ESPN2
New Hampshire 1.2 N/A ESPN