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Press release: Sargento to serve as primary sponsor of RCR's No. 21 Chevrolet at Road America

Richard Childress Racing

WELCOME, N.C. (June 17, 2010) - Sargento Foods Inc. will serve as primary sponsor of Richard Childress Racing's No. 21 Chevrolet driven by Tim George Jr. in Saturday's Bucyrus 200 presented by Menards NASCAR Nationwide Series race at Road America in Elkhart Lake, Wis.

The race, which airs live on ESPN2 at 3 p.m. Eastern Daylight Time on Saturday, June 19, marks the NASCAR Nationwide Series' inaugural appearance to Road America and Tim George Jr.'s debut in NASCAR's No. 2 series.

Sargento, a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients and sauces, will have primary branding on the No. 21 Sargento Chevrolet for the race, while Zaxby's, the Southeast favorite for chicken fingers and Buffalo wings, will serve as an associate sponsor.

"We are very excited about the NASCAR Nationwide Series making its debut at Road America and are thrilled to be supporting Richard Childress Racing and Tim George Jr. as he makes his debut in the Nationwide race this weekend," said Louie Gentine, president and chief customer officer at Sargento.

George, who races fulltime in the ARCA Racing Series presented by RE/MAX and Menards, has spent the last three years focusing on stock car racing but has an extensive road course racing background. In fact, the New York, N. Y., native has one win and three podium finishes at Road America in the Skip Barber Racing Series, and was the 2008 Grand-Am Rolex GT Series Rookie of the Year.

"Its great to have Sargento on board the No. 21 RCR Chevy at Road America for my Nationwide debut," said George. "I look forward to meeting all of the Sargento people coming to the track this weekend. It is really cool to walk around the infield and see all of the Sargento signage as well as the Sargento bridge that we will all race under."