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NASCAR Nationwide Series ratings up for 3rd of last 4 races

NNSracing.com

ESPN’s live telecast of the NASCAR Nationwide Series Kroger 200 at O’Reilly Raceway Park in Clermont, Ind., on July 24 saw a 21 percent ratings increase from last year.

The telecast earned a 1.7 final national household coverage rating and averaged 2,356,996 viewers.

Last year’s race, which also aired on ESPN, earned a 1.4 rating.

ORP marked the third time in the last four races that ratings have been higher over 2009. They were higher at Daytona and Gateway and were the same at Chicago.

Race 2010 2009 % Change Network
Daytona 1 3.2 2.4 +33 ESPN2
Auto Club 1 1.7 1.9 -10.5 ESPN2
Las Vegas 2.1 2.1 0 ESPN2
Bristol 1 1.6 1.7 -5.9 ABC
Nashville 1 1.1 1.3 -15.4 ESPN
Phoenix 1 1 0 ESPN2
Texas 0.7 1.4 N/A ESPN2
Talladega 1.3 N/A N/A ESPN2
Richmond 1.1 1.2 -8.3 ESPN2
Darlington 1.1 1.1 0 ESPN2
Dover 1.3 1.6 -18.8 ABC
Charlotte 1.3 1.3 N/A ABC
Nashville 2 1.3 1.3 0 ESPN2
Kentucky 1.4 1.2 +16 ESPN
Road America 1.1 N/A ESPN2
New Hampshire 1.2 N/A ESPN
Daytona 2 1.9 1.5 +27 ESPN
Chicago 1.3 1.3 0 ESPN
Gateway 1 1.3 1.1 +18 ESPN2
ORP 1.7 1.4 +21 ESPN