ESPN says its broadcast of the Food City 250 NASCAR Nationwide Series race at Bristol Motor Speedway last Friday earned a final national household coverage rating of 1.6.
The live telecast, which averaged 2,053,490 viewers, was up from the 1.5 rating for last year’s race that aired on ESPN2.
Five of the last eight Nationwide Series races have seen ratings growth over the corresponding event last year, while the other three were even.
ESPN’s NASCAR Nationwide Series ratings are up six percent compared to this point last year, network officials say.
|Auto Club 1||1.7||1.9||-10.5||ESPN2|