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Nationwide Series TV ratings continue to show an upward trend: Bristol up 6.7 percent

NNSracing.com

ESPN says its broadcast of the Food City 250 NASCAR Nationwide Series race at Bristol Motor Speedway last Friday earned a final national household coverage rating of 1.6.

The live telecast, which averaged 2,053,490 viewers, was up from the 1.5 rating for last year’s race that aired on ESPN2.

Five of the last eight Nationwide Series races have seen ratings growth over the corresponding event last year, while the other three were even.

ESPN’s NASCAR Nationwide Series ratings are up six percent compared to this point last year, network officials say.

Race 2010 2009 % Change Network
Daytona 1 3.2 2.4 +33 ESPN2
Auto Club 1 1.7 1.9 -10.5 ESPN2
Las Vegas 2.1 2.1 0 ESPN2
Bristol 1 1.6 1.7 -5.9 ABC
Nashville 1 1.1 1.3 -15.4 ESPN
Phoenix 1 1 0 ESPN2
Texas 0.7 1.4 N/A ESPN2
Talladega 1.3 N/A N/A ESPN2
Richmond 1.1 1.2 -8.3 ESPN2
Darlington 1.1 1.1 0 ESPN2
Dover 1.3 1.6 -18.8 ABC
Charlotte 1.3 1.3 N/A ABC
Nashville 2 1.3 1.3 0 ESPN2
Kentucky 1.4 1.2 +16 ESPN
Road America 1.1 N/A ESPN2
New Hampshire 1.2 N/A ESPN
Daytona 2 1.9 1.5 +27 ESPN
Chicago 1.3 1.3 0 ESPN
Gateway 1 1.3 1.1 +18 ESPN2
ORP 1.7 1.4 +21 ESPN
Iowa 1.4 1.3 +7.1 ESPN2
Watkins Glen 1.5 1.5 0 ESPN2
Michigan 1.4 1.4 0 ESPN/ESPN2
Bristol 2 1.6 1.5 +6.7 ESPN/ESPN2