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Nationwide Series sees its first TV ratings decline in 16 races

NNSracing.com

ESPN says the broadcast of the Virginia 529 College Savings 250 at Richmond International Raceway earned a final national household coverage rating of 1.2. That was down 7.7 percent from the 2009 telecast, which earned a 1.3 rating and also was on ESPN2.

The 2010 race averaged 1,655,0023 viewers.

The Richmond race was the first Nationwide Series event to see a decline in ratings since Dover in May. Richmond was the third of four races for the new Nationwide Series car.

Race 2010 2009 % Change Network
Daytona 1 3.2 2.4 +33 ESPN2
Auto Club 1 1.7 1.9 -10.5 ESPN2
Las Vegas 2.1 2.1 0 ESPN2
Bristol 1 1.6 1.7 -5.9 ABC
Nashville 1 1.1 1.3 -15.4 ESPN
Phoenix 1 1 0 ESPN2
Texas 0.7 1.4 N/A ESPN2
Talladega 1.3 N/A N/A ESPN2
Richmond 1.1 1.2 -8.3 ESPN2
Darlington 1.1 1.1 0 ESPN2
Dover 1.3 1.6 -18.8 ABC
Charlotte 1.3 1.3 N/A ABC
Nashville 2 1.3 1.3 0 ESPN2
Kentucky 1.4 1.2 +16 ESPN
Road America 1.1 N/A ESPN2
New Hampshire 1.2 N/A ESPN
Daytona 2 1.9 1.5 +27 ESPN
Chicago 1.3 1.3 0 ESPN
Gateway 1 1.3 1.1 +18 ESPN2
ORP 1.7 1.4 +21 ESPN
Iowa 1.4 1.3 +7.1 ESPN2
Watkins Glen 1.5 1.5 0 ESPN2
Michigan 1.4 1.4 0 ESPN/ESPN2
Bristol 2 1.6 1.5 +6.7 ESPN
Montreal 1.7 1.6 +6 ESPN2
Atlanta 1.4 1.4 0 ESPN2
Richmond 2 1.2 1.3 -7.7 ESPN2

NNSracing.com

ESPN says the broadcast of the Virginia 529 College Savings 250 at Richmond International Raceway earned a final national household coverage rating of 1.2. That was down 7.7 percent from the 2009 telecast, which earned a 1.3 rating and also was on ESPN2.

The 2010 race averaged 1,655,0023 viewers.

The Richmond race was the first Nationwide Series event to see a decline in ratings since Dover in May. Richmond was the third of four races for the new Nationwide Series car.