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Press release: Mad Croc Energy Brands to sponsor KHI in NASCAR Nationwide Series

(Photo: Kevin Harvick Inc.)

Kevin Harvick Inc.

KERNERSVILLE, N.C. (Oct. 1, 2010) - Mad Croc Brands today announced a sponsorship agreement with Kevin Harvick Inc. The agreement includes the distribution of Mad Croc products in select Kroger stores in the Mid-Atlantic region, as well as Mad Croc's sponsorship of Kevin Harvick Inc.'s NASCAR Nationwide Series No. 33 Chevrolet to be driven by Mike Bliss in the upcoming Nationwide Series event on October 23rd, 2010 at Gateway International Raceway outside of St. Louis, Missouri.

"This is our Company's first significant racing sponsorship in the U.S. and we are very excited to partner with the Kevin Harvick Inc. team," said Robert Tamcsin, CEO for Mad Croc Brands Inc. "Not only will this deal generate great exposure for our growing brand here in the US, but it will also expand the distribution of our energy products into the nation's largest grocery retailer."

Currently third in the owners points standings, the No. 33 Nationwide Series team is having another great season in 2010 having recorded thus far three victories, four poles, 16 top-five and 23 top-10 finishes. In 2009, the team earned two wins, including team co-owner Kevin Harvick's first win in a KHI-owned car, 17 top-five and 25 top-10 finishes and a company best fourth in the Nationwide Series owners points standings.