Roush Fenway Racing
CONCORD, N.C. (November 18, 2010) -- Carl Edwards plans to compete full time in the NASCAR Nationwide Series in 2011 for the seventh consecutive year, and Roush Fenway Racing is seeking a half-season sponsorship on the No. 60 Ford Mustang to help secure funding for the entire season. Fastenal will continue its relationship with Edwards and RFR for 15 of the 34 Nationwide Series races.
"I'm going into my seventh season running full time in the Nationwide Series and we have one of the strongest teams we've ever had," Edwards said. "We're coming off back-to-back wins at Texas and Phoenix, and we have a lot of really exciting things planned for the Mustang in 2011, so right now is one of the most exciting times for me in the Nationwide Series. I think we have a very real opportunity to add to our 29 wins and our championship next season, and I look forward to being partnered with sponsors who would like to be part of it."
The partial sponsorship creates a unique marketing opportunity for a company new to NASCAR to increase its brand awareness, leverage business-to-business opportunities and use the race events as a venue to entertain existing customers, clients and potential new ones as well.
This season, Fastenal and Copart combined to sponsor the No. 60 car where positive results were achieved on and off the track.
"We have had a great experience with Roush Fenway Racing during the 2010 season," said Pat Resch, vice president of marketing for Fastenal. "Not only did they field an extremely competitive car and deliver our first win as a NASCAR team sponsor, they've been professional on every level and a true pleasure to work with. When the season began, we knew that Carl Edwards would be a great "face" for our brand, but he went above and beyond our expectations in terms of interacting with our guests and supporting our marketing initiatives. In short, we couldn't have asked for more from Carl and the entire No. 60 team, on and off the track, and we're excited to continue our sponsorship in 2011."
Along with the 2007 Nationwide Series driver's championship, in just six years Edwards has amassed 29 victories, 106 top fives, 145 top-10 finishes and 21 poles. Currently Edwards is second in the Nationwide point standings with four wins including the last two consecutive races at Texas and Phoenix.