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NNSracing.com
NASCAR Nationwide Series television ratings have seen a downward turn in the second half of the season, with the OneMain Financial 200 at Dover International Speedway on Oct. 1 the ninth race in a row to see ratings even or lower than its 2010 version.
ESPN2’s live telecast of the Dover race earned a 1.1 household coverage rating, averaging 1,443,000 viewers. The 2010 race earned a 1.2 rating.
The figures were released by ESPN, based on Nielsen Company figures.
The Chicago race on Sept. 17 was not included in the spiral because it was a new race for 2011.
2011 Nationwide Series Television Ratings
| Race | 2011 | 2010 | % Change | Network |
| Daytona 1 | 2.4 | 3.2 | -25 | ESPN2 |
| Phoenix 1 | 1.5 | 1.0 | +50 | ESPN2 |
| Las Vegas | 2.2 | 1.8 | +22.2 | ABC |
| Bristol 1 | 1.5 | 1.6 | -6.3 | ESPN/ABC |
| California | 1.6 | N/A | N/A | ESPN |
| Texas 1 | 1.1 | N/A | N/A | ESPN2 |
| Talladega | 2.1 | 1.3 | +61.5 | ESPN2 |
| Nashville 1 | 1.5 | 1.1 | +36.4 | ESPN |
| Richmond 1 | 1.1 | 1.1 | N/A | Speed |
| Darlington | 1.0 | 1.1 | -9.1 | ESPN2 |
| Dover 1 | 1.5 | 1.3 | +15.4 | ESPN2 |
| Iowa 1 | 1.6 | N/A | N/A | ABC |
| Charlotte 1 | 1.6 | 1.3 | +23.1 | ABC |
| Chicago 1 | 1.4 | N/A | N/A | ESPN |
| Michigan | 1.5 | 1.2 | N/A | ABC/ESPN |
| Road America | 1.2 | 1.1 | 9.1 | ESPN/ESPN2 |
| Daytona 2 | 1.6 | 1.9 | -15.8 | ESPN |
| Kentucky | 1.2 | 1.4 | -14.3 | ESPN |
| New Hampshire | 1.6 | 1.2 | +33.3 | ESPN |
| Nashville 2 | 1.2 | 1.3 | -7.7 | ESPN/ESPN2 |
| Indianapolis | 1.5 | 1.7 | -11.8 | ESPN |
| Iowa 2 | 1.2 | 1.4 | -14.3 | ESPN2 |
| Watkins Glen | 1.5 | 1.5 | 0 | ESPN |
| Montreal | 1.5 | 1.7 | -11.8 | ESPN/ESPN2 |
| Bristol 2 | 1.1 | 1.6 | -31.2 | ESPN |
| Atlanta | 1.4 | 1.4 | 0 | ESPN2 |
| Richmond 2 | 1.2 | 1.2 | 0 | ESPN2 |
| Chicago 2 | 1.1 | N/A | N/A | ESPN2 |
| Dover 2 | 1.1 | 1.2 | -8.3 | ESPN2 |