ESPN says its telecast of the Drive4COPD 300 NASCAR Nationwide Series season opener at Daytona International Speedway drew a 2.4 rating, down from the 3.2 in last year's event.
The 2010 broadcast on ESPN2 set a record as the most-viewed Nationwide Series race ever on cable and ended the year as the highest-rated program of any kind on ESPN2. Last season's telecast of the on ESPN2 featured the NASCAR debut of Danica Patrick.
The telecast earned a final national household coverage rating of 2.4, even with the 2009 telecast but down from the 3.2 rating for last year's record-setting event.
The telecast averaged 3,246,875 viewers and saw an increase of eight percent in the Male 18-34 demographic over last year, with a jump of 43 percent from 2009.
The telecast averaged 2,437,211 household impressions, third-largest ever on cable for the Nationwide Series. The viewership number was the fifth-largest ever on cable for the series.