Hunt Brothers Pizza will serve as a primary sponsor for Kevin Harvick Inc.'s No. 2 and No. 4 NASCAR Nationwide Series entries in 2011, with Kevin Harvick and Elliott Sadler behind the wheel, KHI announced Monday.
Hunt Brothers Pizza and KHI kick off the NASCAR season April 23 at Nashville Superspeedway with Sadler driving the KHI No. 2 Nationwide Series Chevrolet.
The team did not say what other events the sponsorship would include.
Hunt Brothers Pizza will also serve as sponsor of KHI's No. 2 Chevrolet in the Camping World Truck Series and as an associate sponsor for the full 2011 season on Harvick's No. 29 Richard Childress Racing Sprint Cup Series car.
The Hunt Brothers Pizza sponsorship with KHI also includes special NASCAR-related promotions, on-track giveaways and other special events.
"Expanding our strategic partnership with NASCAR through KHI provides an incredible platform for Hunt Brothers Pizza to increase our brand exposure and our consumer reach through the racing team's significant fan base," says Scott Hunt, CEO for Hunt Brothers Pizza. "We're excited to be a part of KHI, and we are looking forward to a winning NASCAR season led by the all-star driving team of Kevin Harvick and Elliott Sadler."
When Harvick thought about making additions to his racing team in 2010, Elliott Sadler was an obvious choice. After climbing behind the wheel of KHI cars and trucks in 2010, Sadler's five top-10 finishes, two pole awards and win at Pocono (Pa.) Raceway in June solidified his spot for 2011 at KHI.
"Kevin Harvick Inc. is excited to partner with Hunt Brothers Pizza to create a unique sponsorship experience for both parties," said KHI co-owner Kevin Harvick. "Our two organizations share similar cultural values and a winning spirit-which is sure to translate into some big wins on and off the track for both companies."