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Las Vegas Nationwide Series race produces increased TV ratings

The NASCAR Nationwide Series Sam's Town 300 at Las Vegas Motor Speedway produced a 2.2 TV rating.
The NASCAR Nationwide Series Sam's Town 300 at Las Vegas Motor Speedway produced a 2.2 TV rating.

NNSracing.com

ESPN reports that the Sam's Town 300 NASCAR Nationwide Series race on March 5 produced a final national rating of 2.2, according to the Nielson Company.

The race was broadcast on ABC and showed a 22.2 percent increase over ratings for the 2010 event, though last year's was on the ESPN2 cable network.

This year's race averaged 3,458,988 viewers, according to Nielsen.

 

2011 Nationwide Series Television Ratings

Race 2011 2010 % Change Network
Daytona 1 2.4 3.2 -25 ESPN2
Phoenix 1 1.5 1.0 +50 ESPN2
Las Vegas 2.2 1.8 +22.2 ABC