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Ratings down, viewership up for Bristol Nationwide race

Kyle Busch celebrates after taking the checkers for the NASCAR Nationwide Series Scotts EZ Seed 300 at Bristol Motor Speedway.
Kyle Busch celebrates after taking the checkers for the NASCAR Nationwide Series Scotts EZ Seed 300 at Bristol Motor Speedway.

NNSracing.com

ESPN saw its ratings for the March 19 Scotts EZ Seed 300 NASCAR Nationwide Series race at Bristol Motor Speedway decrease, even as total viewership increased.

The 2011 race earned a household rating of 1.5 on ESPN, down 6.3 percent from last year's 1.6 rating earned on ABC.

But ESPN said this year's telecast averaged 2,322,153 viewers, up two percent over the 2,286,794 viewership average for last year's race on ABC.

See the full ratings chart after the jump:

2011 Nationwide Series Television Ratings

Race 2011 2010 % Change Network
Daytona 1 2.4 3.2 -25 ESPN2
Phoenix 1 1.5 1.0 +50 ESPN2
Las Vegas 2.2 1.8 +22.2 ABC
Bristol 1 1.5 1.6 -6.3 ESPN/ABC