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California Nationwide Series race earns a 1.6 rating

ESPN said its live broadcast of the Royal Purple 300 NASCAR Nationwide Series race at Auto Club Speedway on March 26 earned a final national household coverage rating of 1.6, averaging 2,148,001 viewers, according to the Nielsen Company.

The race has no direct comparison to 2010 because it was moved to a different date. However, ESPN says the race held at Nashville Superspeedway in the same time frame last year earned a 1.1 rating on ESPN.

And in 2010, the Fontana race that was held in February earned a 1.7 rating on ESPN2.

Overall, the combined network average U.S. rating for the Nationwide Series so far this season is a 1.7, the same as it was at this point in both 2009 and 2010.

2011 Nationwide Series Television Ratings

Race 2011 2010 % Change Network
Daytona 1 2.4 3.2 -25 ESPN2
Phoenix 1 1.5 1.0 +50 ESPN2
Las Vegas 2.2 1.8 +22.2 ABC
Bristol 1 1.5 1.6 -6.3 ESPN/ABC
California 1.6 N/A N/A ESPN