CONCORD, N.C. - NASCAR and Nationwide Insurance announced a revision of the NASCAR Nationwide Series Dash 4 Cash program for the 2011 season, with an influx of money available for eligible Nationwide Series drivers.
Four races will pay a $100,000 bonus to the winning driver, beginning with the Subway Jalapeno 250 at Daytona International Speedway. The other races in the program are at Iowa Speedway on Aug. 6, Richmond International Raceway on Sept. 9 and Charlotte Motor Speedway on Oct. 14.
For Daytona, the top four drivers in the Nationwide Series points standings entering that race are eligible for the $100,000. The highest finishing of those four will win the cash.
That driver - and the next three highest-finishing eligible drivers at Daytona - will then be eligible at Iowa. Drivers must be eligible for the Nationwide Series championship to be part of the Dash 4 cash program, meaning a Nationwide-only driver will win the award at each race.
That same qualifying procedure will be in place for the remaining two events at Richmond and Charlotte.
Plus, should any eligible driver win the three Dash 4 Cash payouts leading up to Charlotte and then win the Charlotte race, Nationwide Insurance will award an additional $600,000 in Victory Lane, bringing the total Dash 4 Cash bonus to $1 million.
"I'm glad to see they put up the money they did," Nationwide Series driver Justin Allgaier said. "That's a huge chunk of money. To even put that on the line, that says a lot about their dedication and how they're trying to move this sport forward."
Fans also will be encouraged to join the action by entering for a chance to win a significant prize as part of a NASCAR Nationwide Series sweepstakes to be hosted on NASCAR.com. An official announcement with prize elements and rules will take place during the first "Dash 4 Cash" race weekend at Daytona, with the entry period set to begin during that time frame.
"The fans are what drive our sport and we wanted to create an opportunity for them to engage in the program," NASCAR senior vice president of racing operations Steve O'Donnell said. "We were able to partner with Nationwide Insurance and NASCAR.com to develop this great opportunity. We can't divulge the entire plan yet. But we can say that for one lucky fan, the fall Charlotte race will be rewarding."
"The enhancements to the ‘Dash 4 Cash' program will take the action on the track to a whole new level this year," said Jim McCoy, director of strategic sponsorships for Nationwide Insurance. "We're thrilled to create a race within the race that gives fans another reason to tune into the NASCAR Nationwide Series."