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JD Motorsports, 'Cowboys & Aliens' form unique NASCAR partnership

The "Cowboys & Aliens" mosiac hood was on display at the JD Motorsports hauler in the NASCAR Nationwide Series garage at Charlotte Motor Speedway. (Photo: Farrah Kaye)
The "Cowboys & Aliens" mosiac hood was on display at the JD Motorsports hauler in the NASCAR Nationwide Series garage at Charlotte Motor Speedway. (Photo: Farrah Kaye)

NNSracing.com

For the first time in NASCAR history, a film will serve as a primary sponsor of a car for multiple races, and as many as 60,000 fans will have the chance to have their pictures displayed on the No. 01 JD Motorsports NASCAR Nationwide Series car

JD Motorsports has partnered with Cowboys & Aliens, the upcoming action-thriller from director Jon Favreau that stars Daniel Craig, Harrison Ford and Olivia Wilde, in theaters July 29.  

The new partnership, which runs for 10 weeks, kicks off at the Top Gear 300 at Charlotte Motor Speedway this Saturday, where the No. 01 Cowboys & Aliens Chevy, driven by NASCAR veteran Mike Wallace, will be unveiled. 

The car's paint scheme features a mysterious lone cowboy, portrayed in the film by Craig, and action scenes from the event film.

As a unique promotional tie-in, NASCAR and movie fans will have the opportunity to be included on the car by having their submitted photos incorporated into the design as a mosaic. Fans can "Like" the Cowboys & Aliens Facebook page to start the process. 

The mosaic version of the No 01 Cowboys & Aliens car will be revealed for the first time at the Subway Jalapeno 250 at Daytona on July 1.

As part of the promotion, fans may also enter for a chance to win a trip to the Subway Jalapeno 250 at Daytona to see their picture on the car in person. Learn more here

Any fan who has been selected to have his or her photo on the car may visit www.cowboysandaliensmovie.com to see a 3D rendition of the car and search for their photo by name.