Tissot, a manufacturer of Swiss watches since 1853, announced that it will be the primary sponsor on Danica Patrick's No. 7 Chevrolet in Saturday night's (June 4) NASCAR Nationwide Series race at Chicagoland Speedway in Joliet, Ill.
Driving the No. 7 Tissot Chevrolet for JR Motorsports, Patrick will make her return to NASCAR competition after competing in the first four Nationwide Series races of the 2011 season. She is in her second year as a part-time NASCAR driver and is scheduled to enter 12 Nationwide races this season.
Her fourth-place result at the Las Vegas Nationwide race in early March was the best all-time finish for a female driver in a NASCAR top-tier series.
Patrick, who races full time on the Izod IndyCar circuit for Andretti Autosport, is coming off a 10th-place finish in Sunday's Indianapolis 500. She is the only female driver to score a victory in the IndyCar Series, winning the 2008 Japan 300.
"I'm looking forward to coming back to NASCAR with Tissot on board our No. 7 car," said Patrick, a native of Roscoe, Ill. "Tissot has been a great supporter of our program at JR Motorsports, and I'm happy they're back for a second year. To be able to race at Chicago for a second time in a stock car is exciting, too. I think I've made some gains since we were last there. It won't be easy, but hopefully we can continue to build on our progress from earlier this year."
Patrick, a Tissot brand ambassador since 2005, has her own signature Tissot-designed timepiece - the Danica Patrick Limited Edition PRC 200, available at www.tissotshop.com.
"We are proud to partner with JR Motorsports and Danica, who has cultivated an enormous fan following on both the NASCAR and IndyCar circuits," said Sharon Buntain, president, Tissot, U.S. "There's always a high energy when she's at the race track due to her prowess as a driver and having an electric fan appeal.
"She has been a terrific ambassador of Tissot watches and champions the same Tissot values of cutting edge technology, precision and innovation. We can't wait to see the No. 7 Tissot Chevrolet compete at Chicagoland Speedway."
Along with Saturday's primary sponsorship at Chicagoland Speedway, Tissot also has associate sponsorship branding on Danica's car and uniform for her other NASCAR Nationwide races.