Daytona 500 winner Trevor Bayne will return to action this weekend in the NASCAR Nationwide Series STP 300 at Chicagoland Speedway. Bayne's Ford Mustang will feature a customized paint scheme that spotlights the single-race alliance between Avnet, the Business Marketing Association and Roush Fenway Racing.
Roush Fenway Racing, the world's largest motorsports organization, has partnered with Avnet, one of the world's largest distributors of electronic components and IT products and services, and the BMA, an organization bringing together the nations top professionals focused on business-to-business marketing and communications, to highlight the power of NASCAR's motorsports marketing platform during the BMA's "Unleash" 2011 international conference in Chicago June 1-3.
BMA Chairman and Avnet's Chief Communication Officer Al Maag noted, "The excitement of NASCAR coupled with one of the most popular drivers on the circuit makes this a unique and exciting branding experience for three premier organizations, Roush Fenway, BMA and Avnet.. it was an opportunity we could not pass up."
Bayne and Roush Fenway Racing were part of the BMA's conference activities that took place at the Sheraton Hotel & Towers on the Chicago River and lakefront in downtown Chicago. Over 500 top business-business marketers attended and had the opportunity to meet Bayne, along with Roush Fenway Racing's sponsorship sales team, aboard the Odyssey Networking Cruise on June 1.