clock menu more-arrow no yes mobile

Filed under:

Despite wild finish, Iowa's Nationwide Series TV ratings down 14.3 percent

Ricky Stenhouse Jr. (6) is hit by Carl Edwards on the final lap during the NASCAR Nationwide Series U.S. Cellular 250 at Iowa Speedway.
Ricky Stenhouse Jr. (6) is hit by Carl Edwards on the final lap during the NASCAR Nationwide Series U.S. Cellular 250 at Iowa Speedway.

NNSracing.com

The television ratings for the Aug. 6 NASCAR Nationwide Series U.S. Cellular 250 were down 14.3 percent over last year's race, according to figures by the Nielsen Company released by ESPN.

The race on ESPN2, which saw Ricky Stenhouse Jr. win by being knocked over the finish line by runner-up Carl Edwards, earned  a 1.2 household coverage rating. The 2010 event earned  a1.4 rating.

The 2011 race averaged 1,682,000 viewers.

Iowa marked the fifth time in the last six Nationwide Series races that saw a ratings decline over 2010.

 

2011 Nationwide Series Television Ratings

Race 2011 2010 % Change Network
Daytona 1 2.4 3.2 -25 ESPN2
Phoenix 1 1.5 1.0 +50 ESPN2
Las Vegas 2.2 1.8 +22.2 ABC
Bristol 1 1.5 1.6 -6.3 ESPN/ABC
California 1.6 N/A N/A ESPN
Texas 1 1.1 N/A N/A ESPN2
Talladega 2.1 1.3 +61.5 ESPN2
Nashville 1 1.5 1.1 +36.4 ESPN
Richmond 1 1.1 1.1 N/A Speed
Darlington 1.0 1.1 -9.1 ESPN2
Dover 1 1.5 1.3 +15.4 ESPN2
Iowa 1 1.6 N/A N/A ABC
Charlotte 1 1.6 1.3 +23.1 ABC
Chicago 1 1.4 N/A N/A ESPN
Michigan 1.5 1.2 N/A ABC/ESPN
Road America 1.2 1.1 9.1 ESPN/ESPN2
Daytona 2 1.6 1.9 -15.8 ESPN
Kentucky 1.2 1.4 -14.3 ESPN
New Hampshire 1.6 1.2 +33.3 ESPN
Nashville 2 1.2 1.3 -7.7 ESPN/ESPN2
Indianapolis 1.5 1.7 -11.8 ESPN
Iowa 2 1.2 1.4 -14.3 ESPN2